The moral benefits of going green are obvious but many businesses do not realise the extent to which green marketing can benefit their brands. Green marketing is not a trend; it is the expectation, not the exception, in the way that companies are doing their business. A recent survey by Innerbridge Marketing found that 85% of the companies they asked were engaged in some form of green business practise.

If you choose us as your hosting company you will not only be doing your part to help the environment, you will be a more attractive proposition to your clients. A recent survey by Doubleclick Performics revealed that 83% of consumers would rather choose green companies, and would be prepared to pay up to 5% more for the privilege. Green marketing gives you an advantage over companies that do not have a comparable business model and improves your bottom line.

Of course, this also means that consumers are better-informed about what they are using. They are wary about “Greenwashing” – exaggerating the environmental benefits of a particular brand or service.

To this end, many hosting companies offer carbon neutral hosting by the dubious method of using carbon offset certificates to compensate for the carbon they produce. Unlike them, our service uses renewable energy. The system which we use eliminates the production of poisonous gases to the extent that it is the equivalent of planting 8 acres of trees per year, and uses less energy on server room cooling. In marketing terms, it is the real deal.

What you get with Green Leaf Hosting